Monetizing Application Traffic On Social Networks
Sourabh Niyogi (Social Media Networks)
You’ve built your app so how do you make money? Find out what types of advertising make the most sense and options for how you can participate in the social network advertising ecosystem. Sourabh Niyogi, co-founder and VP of Engineering at Social Media Networks, will describe his experiences over the past year in how successful applications are growing, monetizing and measuring their traffic, sharing key metrics you can use as baseline assumptions in building your application business. Social Media Networks is the world’s leading social application advertising network, enabling developers to monetize their application traffic by selling advertising to performance marketers, brand advertisers and developers.
In this episode of Digital Journal TV, we take you inside MySpace to get their reaction on competition from the ultimate F-word (Facebook), how the company believes Google can help them grow, and what the future holds for this social networking behemoth.
MySpace is arguably the godfather of social networks. The site attracts more than 110 monthly active users around the world and the company says it’s the most trafficked site in the U.S. MySpace is also localized and translated in 20 different international territories.
But company execs have no doubt been screaming a certain F-word recently: Facebook. The competition is heating up between these two social networking giants, and MySpace is not about to sit back and read about its demise in a news feed.
The growing threat from Facebook finally got News Corp. boss Rupert Murdoch to talk about it, albeit in a we-are-better sort of way.
While delivering the company’s quarterly profit results, Murdoch said, “Obviously MySpace’s most talked about competitor is Facebook. While it has grown rapidly over the past several months, it is still only 45 per cent of MySpace in terms of unique users.”
Murdoch went on to say the two platforms are very different for the user. “MySpace pages become a home on the Internet, it’s where they discover people, content and culture,” he said. “Facebook, on the other hand, tends to be a Web utility, similar to a phone.”
But MySpace also faces growing challenges from countless other social networks, as the Internet is littered with competition.
However, a lot of experts saying the social networking battle will rest heavily on how much it’s adopted by advertisers. MySpace earned some points in this area this week with the launch of a new ad platform that targets advertising more effectively, as well as allowing local businesses a chance to get in the game.
“Performance lifts 300 per cent for those using hyper targeting,” Murdoch boasted.
The company also announced a partnership with Google’s OpenSocial network recently, which provides a lot of potential for future growth, but it forces the company to indirectly have the same features as the competition.
In this episode of Digital Journal TV, we take you inside MySpace to find out how they plan to address the aggressive and growing Facebook, how the company believes Google can help them grow through OpenSocial, and what the future holds for this social networking behemoth.
Bonus:
For all you social networking junkies out there, we’ve collected a list of current stats from MySpace:
– MySpace has more than 110 million monthly active users around the globe
– MySpace is the most trafficked site on the Internet in the U.S.
– 85 per cent of MySpace users are of voting age (18 or older)
– 1 in 4 Americans is on MySpace, in the UK it’s as common to have a MySpace as it is to own a dog.
– On average, 300,000 new people sign up to MySpace every day.
– In September 2007, MySpace broke a record, with 4.5 billion pageviews to the site in one day.
– MySpace is localized and translated in more than 20 international territories, including U.S., UK, Japan, Australia, France, Germany, Ireland, Italy, Spain, Mexico, Canada, Netherlands, New Zealand, MySpace en Espanol, Latin America, Austria, Sweden, Norway, Denmark and Finland.
– MySpace is one of the fastest growing websites of all time,
with 14 billion comments, 20 billion private messages, 50 million emails per day (more than Yahoo, Hotmail or Google), 10 billion friend relationships, 1.5 billion images (8 million images are uploaded every day) and more than 60,000 new videos uploaded to MySpaceTV each day.
Chris Alden, Michael Birch, Reid Hoffman and Esther Dyson at Zeitgeist ’07
Being an entrepreneur can be challenging enough: Putting together the right combination of market opportunity, product, team, and financing is more art than science. But being an entrepreneur in the social networking space brings a completely different set of challenges. Rather than the Facebooks and Myspaces, we’ve invited entrepreneurs from lesser-known social software companies, who will talk about their strategies for enabling online community — LinkedIn from a business perspective, BeBo for consumers, and Socialtext for workgroup collaboration. Dyson, a longtime industry observer through her Release 1.0 newsletter and PC Forum conferences, as well as an active investor, will uncover the key success factors in growing a successful social networking startup.
NetTrust is a system that embeds social context in browsing by combining individual histories, social networks, and explicit ratings. NetTrust combines an implicit and explicit means of data collection. This trust based system uses shared browsing histories from a user’s self-selected social networks to create both explicit and implicit data collection. NetTrust targets the human element of trust. It projects how a social network can signal meaningful trust information that can make an educative browsing experience. NetTrust allows an individual to select their own trusted sources of information and rate particular sites as trustworthy (or not). NetTrust allows an individual to select their own trusted authoritative sources of information from a market of ratings agencies and combine these ratings with the reputation information from their individual social network. This paper will present the Net Trust system; the dorm-based homophily tests with implications and the undergraduate-focused user testing.
Speaker: Professor L. Jean Camp
Professor L. Jean Camp is the author of Trust and Risk in Internet Commerce (MIT Press), Economics of Identity Theft (Springer) and the editor of Economics of Information Security (Kluwer Academic). She has authored over one hundred works, including seventy peer-reviewed works and eighteen book chapters. In addition to presentations at peer-reviewed venues, she has made scores of invited presentations on four continents. Her service has included the Board of Directors of Computer Professionals for Social Responsibility, the Board of Governors of the IEEE Society on Social Implications of Technology, Senior Member of the IEEE, and longstanding member of the USACM. See http://www.ljean.com/cv.html for more detailed information and full text of various publications.
Jeff Burke
Dana Cuff
Deborah Estrin
Michael Hamilton
Mark Hansen
William Kaiser
Jerry Kang
Fabian Wagmister
ABSTRACT
Sensors and their data will dominate tomorrow’s global network. Location-tagged images and sound, captured from mobile phones, will intersect with data from municipal monitoring of city infrastructure and embedded sensors placed by citizens. Social networking applications built on tagged media are already flourishing. Intrinsically data-centric features will soon come to networking, providing low-level capabilities to verify location, aggregate sources, control resolution and implement privacy policies, all for data that originates in the…
New social networking site 